NJSBDC Unveils Updated Mission, Vision, and Core Values

NJSBDC Unveils Updated Mission, Vision, and Core Values 400 400 Morris County Economic Development Corporation (MCEDC)

NJSBDC Unveils Updated Mission, Vision, and Core Values


Newark, NJ. June 24, 2024 — The New Jersey Small Business Development Center (NJSBDC) is proud to announce the update of its Tagline, Mission, Vision, and Core Values. These changes reflect our ongoing dedication to empowering New Jersey’s small and medium-sized businesses and enhancing our impact on the state’s economic development.

NJSBDC – Tagline

“We Help Small Business Reach BIG Dreams”

NJSBDC – Our Mission

“To empower New Jersey’s small and medium-sized businesses through expert guidance and access to a network of resources, fostering innovation, and driving sustainable economic development across the state.”

NJSBDC – Our Vision

“Our vision is to be recognized as the pivotal force behind transforming New Jersey’s small and medium-sized businesses into globally competitive, innovative, and sustainable entities contributing significantly to the state’s economy.”

NJSBDC – Our Core Values

The NJSBDC embraces the following 7 Core Values, represented by the acronym I.N.S.P.I.R.E.:

  • Innovation: We embrace and encourage innovation, constantly seeking new and creative ways to address challenges and enhance business strategies for sustainable development.
  • Networking: Prioritizing collaboration as the key to collective success, we work hand-in-hand with businesses, communities, and partners to create a supportive network of mutual growth.
  • Standards of Integrity: Our actions are guided by the highest standards of integrity, transparency, and ethical conduct, ensuring trust and credibility in all our interactions.
  • Positive Community Impact: Dedicated to making a positive and lasting impact on the communities we serve, we understand that thriving businesses contribute to the overall well-being and resilience of society.
  • Inclusivity: Committed to fostering an inclusive environment that embraces diversity, equity, and accessibility, recognizing that diverse perspectives drive innovation and success.
  • Resilience: We are committed to building resilience within the business community, helping them to navigate challenges and thrive despite adversity.
  • Empowerment: We believe in empowering businesses with knowledge, resources, and opportunities, enabling them to reach their full potential and contribute to a robust economy.

“These updates to our Tagline, Mission, Vision, and Core Values reflect our unwavering commitment to fostering a dynamic and supportive environment for New Jersey’s small businesses,” said Kelly Brozyna, CEO and State Director of the NJSBDC. “We believe that by embracing innovation, fostering inclusivity, and prioritizing integrity and community impact, we can drive sustainable economic development and help our businesses thrive on a global scale.”

The NJSBDC invites all stakeholders, partners, and the business community to join us in our renewed mission to empower and inspire New Jersey’s small businesses.

For more information about the NJSBDC and our services, please visit www.njsbdc.com.


The New Jersey Small Business Development Center’s Network (NJSBDC) is the premier provider of comprehensive services and programs for small and mid-sized businesses in New Jersey. Through a network of 11 regional centers and over 20 affiliate/satellite offices across New Jersey, the NJSBDC offers no-cost consulting, training, and resources, empowering entrepreneurs to start, grow, and prosper in the Garden State.

Article courtesy of the New Jersey Small Business Development Center.