NJSBDC Launches ‘Support Local, Grow New Jersey’ Campaign
The New Jersey Small Business Development Centers (NJSBDC) launched the “Support Local, Grow New Jersey” campaign to celebrate Small Business Saturday and encourage New Jerseyans to support the small businesses that form the backbone of our state’s economy. This year’s Small Business Saturday falls on Nov. 30, the Saturday following Thanksgiving, and marks a key day to infuse funds back into our local economies by supporting small businesses across New Jersey.
Small Business Saturday is an annual event founded in 2010 by American Express to support local businesses impacted by the economic downturn. Since then, the day has grown into a national tradition, officially recognized by local governments in all 50 states. Today, Small Business Saturday plays an important role in highlighting small businesses’ significant contributions to the economy and our communities.
NJSBDC’s “Support Local, Grow New Jersey” campaign encourages New Jersey residents to shop small, not only on November 30 but throughout the holiday season and year-round. By participating in Small Business Saturday, shoppers support the 33.2 million small businesses across the U.S., which account for 99% of all businesses and generate roughly 40% of the nation’s GDP. In 2023, U.S. Consumers spent an estimated $17 billion.
NJSBDC encourages everyone to participate in the Shop Small Season and support local businesses on these upcoming dates:
- Nov. 28: Thanksgiving – Show appreciation for small businesses that enhance our communities.
- Nov. 29: Black Friday – Shop local deals and choose #ShopLocal when buying gifts.
- Nov. 30: Small Business Saturday – Support New Jersey businesses by shopping small.
- Dec. 2: Cyber Monday – Highlighting local online businesses.
To make the most of Small Business Saturday and the holiday season, NJSBDC offers resources to help small businesses enhance their visibility, boost sales, and grow community engagement:
- Watch the Webinar Recording: Holiday Marketing Mastery: Boost Your Small Business Sales This Season – CLICK HERE
- Explore America’s SBDC Discounts: Access exclusive discounts on essential business tools – CLICK HERE
- NJSBDC Small Business Resources Hub: Explore guides, templates, and resources – CLICK HEREamericassbdc.org/partner-offers
- Holiday Success Guide: Download our “Holiday Success Guide for Small Businesses in New Jersey” for practical holiday tips! – CLICK HERE
- Request No-Cost Small Business Counseling: Get personalized support from an NJSBDC advisor – CLICK HERE
NJSBDC’s “Support Local, Grow New Jersey” campaign aims to drive New Jerseyans to shop small, keep dollars circulating in the local economy, and celebrate the hardworking business owners who make New Jersey a vibrant place to live and work. Follow the campaign using hashtags #SupportLocalNJ, #GrowNewJersey, and #ShopSmall on social media, and join in making this holiday season one of community support and growth.