Unlock Key Economic Insights in Morris County, NJ, with the Market Research Dashboard
In today’s rapidly evolving business landscape, data is no longer a luxury—it’s a necessity. At the Morris County Economic Development Corporation (MCEDC), a division of the Morris County Chamber of Commerce, businesses have access to powerful market research services designed to drive smarter decisions and sustainable growth. Now, with the launch of MCEDC’s enhanced Market Research Dashboard, members and prospective businesses can explore detailed insights into Morris County’s economic strength like never before.
Data That Tells Morris County’s Story
“If there’s one thing I always say, it’s that data has the power to tell a story,” says Noelle Gemma, Director of Marketing & Research at the Morris County Economic Development Alliance. “And with that, Morris County, NJ, has an incredible story to tell! Its reported total GRP of $74 billion, its 24,000 businesses, and its four local higher education institutions are a testament to the County Commissioners and the community’s efforts to ensure a good quality of life and economic prosperity.”
That story comes to life in the Market Research section of the MCEDC website, where the newly upgraded Morris County Profile Dashboard gives businesses, developers, and investors immediate access to real-time data, from workforce demographics to industry trends and property listings. This resource empowers companies of all sizes to identify new opportunities, anticipate challenges, and make confident, strategic moves.
A Deep Dive into Market Research Capabilities
MCEDC’s expansive research capabilities provide essential data services to both local companies and businesses considering a move into Morris County. Among the services available are:
- Sector reports covering major industries such as life sciences, aerospace, cybersecurity, and advanced manufacturing.
- Market expenditure reports offering a detailed look at consumer behavior, spending patterns, and wealth distribution.
- Property reports highlighting commercial real estate opportunities throughout the county.
- Customized data reporting on employers, job postings, skills in demand, demographics, economic indicators, and more.
Each report is tailored to help businesses answer critical questions: Where should we locate? Who are our competitors? What skills are most in demand? What sectors are growing?
For businesses looking to expand or enter the Morris County market, these insights are invaluable, helping to de-risk investments, fine-tune marketing strategies, and align workforce planning with local trends.
Key Insights from the Latest Data
The numbers tell a compelling story about the vibrancy and resilience of Morris County:
- Strong Population Growth: The 30–44 age cohort saw a notable increase of 12–13% between 2018 and 2023, signaling a strong pipeline of mid-career talent and future leaders.
- High Educational Attainment: Over 57% of Morris County residents hold a bachelor’s or graduate degree, creating an incredibly skilled workforce ready to meet today’s innovation-driven demands.
- Workforce Trends: Critical skills in demand include communication, management, customer service, and leadership. Companies are actively seeking candidates with strengths in project management, continuous improvement, and data analysis, reflecting broader shifts toward operational excellence and digital transformation.
- Industry Leaders: Major employers like Novartis and Honeywell International continue to invest in hiring locally, contributing to a strong ecosystem of innovation and corporate headquarters.
- Economic Strength: With a labor force participation rate consistently above 63% and unemployment staying around 3–4% as of early 2025, Morris County remains one of New Jersey’s most economically stable and business-friendly regions.
These trends show a county that’s not only thriving today but also building the foundation for sustained growth tomorrow.
Why Market Research Matters More Than Ever
In a world where change is constant, businesses that ground their decisions in solid data have a measurable advantage. Whether launching a new service, expanding into new territories, adjusting hiring strategies, or seeking investment opportunities, having reliable market intelligence is key to success.
As Meghan Hunscher, President & CEO of the Morris County Chamber of Commerce and MCEDC, puts it:
“Market research is critical to helping businesses minimize risk and maximize opportunity. By making data-driven decisions, companies position themselves for greater success, and Morris County offers one of the most attractive environments for business in the region.”
MCEDC’s data resources also support broader community goals, fostering a more resilient, innovative, and prosperous Morris County. Through robust research and strategic partnerships, MCEDC is helping shape an economy where businesses and residents alike can thrive.
A True Partner for Business Growth
Beyond access to data, MCEDC provides customized reporting analysis and business counseling services. That means members and prospective companies are never left to interpret numbers on their own—they have a trusted partner to help translate data into actionable strategies.
MCEDC’s team works closely with business owners, site selectors, developers, and investors to provide insights tailored to their specific needs, from finding the right workforce to selecting optimal sites for expansion. With Morris County’s unmatched infrastructure, educated labor force, and strong economy, companies have every reason to believe in a bright future here.
Request Data from Morris County EDC Today
Let’s build your future on a foundation of insights, powered by MCEDC. Explore the Market Research page and new Data Dashboard to gain key industry information and help you make well-informed decisions about operating within the region. For more detailed information, request data from the Morris County EDC today!